This is a multifaceted program that over a period of three years:
- Created and launched a new company – CT Darnell
- Repositioned Sunbelt Rack as a division of CT Darnell
- Re-launched Sunbelt Rack to the LBM (lumber and building materials) market
- Continues to build awareness for CT Darnell and maintain and grow market share for Sunbelt Rack
The original program included new taglines for both brands and new websites with a shared landing page. It continues with print advertising, brochures, email blasts and a large print catalog.