CT Darnell Initiatives - Stand Marketing
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CT Darnell

This is a multifaceted program that over a period of three years:

  • Created and launched a new company – CT Darnell
  • Repositioned Sunbelt Rack as a division of CT Darnell
  • Re-launched Sunbelt Rack to the LBM (lumber and building materials) market
  • Continues to build awareness for CT Darnell and maintain and grow market share for Sunbelt Rack

The original program included new taglines for both brands and new websites with a shared landing page. It continues with print advertising, brochures, email blasts and a large print catalog.

Website

Construction professionals discuss project plans at a modern site with safety gear.

Brochure

Two construction workers review blueprints at a building site under a metal framework.

Branding Ads

Warehouse with stacked pallets and industrial shelving for storage solutions.
Advertisement for CT Darnell Construction showcasing their services and projects.

Ad Campaign

Sunbelt Rentals promotes their commitment to safety and quality in lumberyard work.
Informative flyer detailing benefits and uses of a steel construction/shelving rack.
Kinetic Lifter robotic system in an industrial warehouse setting.
Ganahl Lumber transformed a small site into a large, efficient lumber facility in Danville, CA.
Overview of multiple site challenges and solutions in construction at CT Darnell and Associates.
Aerial view of a large warehouse facility supporting local business logistics.