If there’s one thing we can all agree on it’s that we’re living in uncharted territory. Nothing’s as it used to be. Take your pick – high inflation, supply chain interruptions, labor shortages, political chaos, culture wars, AI, unrelenting social media, foreign bots, hacking and...
[caption id="attachment_1594" align="alignnone" width="1254"] Once upon a time, creative people ruled the world of advertising and marketing. Our business was selling ideas. It was a simpler time before there were more than 2 billion websites on the Internet, hundreds of cable channels and almost unlimited...
With almost 2,000 commercial TV stations in the country, declining network TV ratings, streaming services offering commercial-free TV and internet ad blockers, Americans are not used to seeing the great advertising creative that once helped unify the country and shape the national zeitgeist. Except for once...
According to Google, there are more than 1 billion live sites on the internet and more than 3 billion internet searches a day. So, that’s why it’s so hard to get customers to land on your website! If you don’t do much advertising, then your primary...
A campaign for Sheba cat food stands out because it perfectly captures the relationship between cats and the people who are subservient to them (i.e., feed them, live with them, love them, adore them, care for them). As someone who shares her home with a cat...
In my previous blog, I applauded REI’s decision to close its doors on Black Friday and pay its employees to stay home and enjoy the great outdoors. But though its brick-and-mortar stores were closed, its website was wide open. Based on stats from the National Retail Federation (NRF)...
“Black Friday” didn't always mean hordes of shoppers. In fact, the term was coined in the 1960s by the Philadelphia police to describe the mayhem caused by the influx of fans into the city for the legendary Army-Navy football game every Thanksgiving weekend. In the 1980s, retailers...
Earlier in my career, when I was creative director at a major B2B hot shop, I had a presentation that I gave to clients and ad clubs in other cities. The presentation revolved around a tall clear acrylic box filled with 1,500 clear plastic beads and...
