Carol Niemi, Author at Stand Marketing
-1
archive,author,author-carolniemi,author-2,wp-custom-logo,bridge-core-3.3.1,qode-page-transition-enabled,ajax_fade,page_not_loaded,boxed,,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-30.8.1,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-7.9,vc_responsive,elementor-default,elementor-kit-1498

Author: Carol Niemi

In my previous blog, I applauded REI’s decision to close its doors on Black Friday and pay its employees to stay home and enjoy the great outdoors. But though its brick-and-mortar stores were closed, its website was wide open. Based on stats from the National Retail Federation (NRF)...

Earlier in my career, when I was creative director at a major B2B hot shop, I had a presentation that I gave to clients and ad clubs in other cities. The presentation revolved around a tall clear acrylic box filled with 1,500 clear plastic beads and...