Marketing strategy Archives - Stand Marketing
-1
archive,category,category-marketing-strategy,category-3,bridge-core-2.0.3,ajax_fade,page_not_loaded,boxed,,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-19.1,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-6.4.2,vc_responsive

Marketing strategy

In my previous blog, I applauded REI’s decision to close its doors on Black Friday and pay its employees to stay home and enjoy the great outdoors. But though its brick-and-mortar stores were closed, its website was wide open. Based on stats from the National Retail Federation (NRF)...

Earlier in my career, when I was creative director at a major B2B hot shop, I had a presentation that I gave to clients and ad clubs in other cities. The presentation revolved around a tall clear acrylic box filled with 1,500 clear plastic beads and...