November 2015 - Stand Marketing

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November 2015

30 Nov Is Black Friday on its way out?

Posted at 22:53h in Marketing strategy by Carol Niemi

In my previous blog, I applauded REI’s decision to close its doors on Black Friday and pay its employees to stay home and enjoy the great outdoors. But though its brick-and-mortar stores were closed, its website was wide open. Based on stats from the National Retail Federation (NRF)...

24 Nov Congrats to REI for standing for something!

Posted at 22:54h in Marketing strategy by Carol Niemi

“Black Friday” didn't always mean hordes of shoppers. In fact, the term was coined in the 1960s by the Philadelphia police to describe the mayhem caused by the influx of fans into the city for the legendary Army-Navy football game every Thanksgiving weekend. In the 1980s, retailers...