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advertising Tag

05 Feb What Super Bowl LIV’s most liked ads tell us about us

Posted at 21:47h in Advertising, Marketing strategy, TV commercials by Carol Niemi

With almost 2,000 commercial TV stations in the country, declining network TV ratings, streaming services offering commercial-free TV and internet ad blockers, Americans are not used to seeing the great advertising creative that once helped unify the country and shape the national zeitgeist. Except for once...

29 Jun Advertising that hits its target perfectly!

Posted at 22:51h in Marketing strategy by Carol Niemi

A campaign for Sheba cat food stands out because it perfectly captures the relationship between cats and the people who are subservient to them (i.e., feed them, live with them, love them, adore them, care for them). As someone who shares her home with a cat...