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Search Engine Optimization (SEO)

Natural search engine optimization is an integral part of any online marketing campaign as it sets the stage for a website’s competitiveness, search-ability, profitability and effectiveness. SEO is the foundation and basis from which search engine marketing (SEM) is born.

Without adherence to basic SEO techniques, a website’s ability to connect with its local, national and international market is highly difficult.

The goal of SEO is to get a website to a place where it can compete within its market and rank as high as possible in natural search engine results today and tomorrow to bring about new leads and opportunities.

Because search engines are the science and SEO is the art, it is difficult to make an exact estimation of where a site will place in the search engine rankings once an SEO campaign is undertaken. However, based on the project, industry and services rendered, ranking estimations can be made on a project by project basis.

Stand Marketing’s SEO services are as follows:

  • Initial SEO analysis or consultation (where you stand) to determine search engine friendliness
  • including:
  • Review site’s front and back-end
  • Review site’s search engine positioning
  • Review site’s internal and external link set-up
  • Review site’s information architecture (for bookmarks, ease of navigation, content accessibility off homepage…)
  • Keywords and keyword phrase research and assessment
  • URL, title tag, alt tag, meta description and meta keyword development
  • Recommendations on keyword-focused content updates and tactics
  • Site submission and positioning to search engines and directories
  • Back-link or inbound link development

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