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Search Engine Marketing (SEM)

Once a site is readied for the search engines and web surfers via search engine optimization (SEO), Search Engine Marketing (SEM) --or internet marketing-- is the next step. SEM is the act of actively promoting a website through various on and off-site means to attract traffic from your target audiences.

Website promotion is important for two reasons:
a) it attracts new leads, and
b) it encourages return visits.

Attracting new leads through various promotional strategies is necessary for a business to forge ahead and continue to be a dominant force in its market. Similarly, encouraging return visits allows a website to connect with its users by creating loyalty. Building your customer base through regular, relevant and meaningful connections is what SEM is all about.

SEM tactics are as follows:

  • Creation of site promotion strategy
  • Site stickiness review
  • Site promotion recommendations which may include:
  • Link bait creation
  • Email marketing & newsletter creation
  • Expert content creation and article marketing
  • Cross-promotion & self-promotion
  • Viral marketing

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