Whether engaging in strategic web planning or
the consultants with Vancouver's Stand Marketing use a
specific process to get from 'A' to 'B.' Approaching a
project with a defined process aligns objectives, sets a clear view of the end goal(s) and provides a framework to reach the project’s ultimate purpose.
Regardless of the project’s size, the below process creates a definition for
success so each stakeholder can meet pre-defined business objectives.
Stand Marketing believes a project should not start without first establishing
its ultimate destination. You can’t reach your goal unless you know the best
routes and methods by which to arrive.
Determine the project’s goals. The goals become the benchmarks for project
Document how to approach each established objective.
A project's tactics are derived from the overall goals and strategies and
determine its execution.
Note what factors may come into play to speed-up or slow down the project.